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Chapitre D'ouvrage Année : 2015

Tetranormalization, Disruption of Markets and Strategic Steering

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Résumé

Tetranormalization refers to a universal issu e that affects citizens and encompasses the business and institutions' lives and futures. It emphasizes the confusing subjectivity of norms and standards in relation to actors and territories.
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Dates et versions

hal-01187518 , version 1 (27-08-2015)

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  • HAL Id : hal-01187518 , version 1

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Henri Savall, Véronique Zardet. Tetranormalization, Disruption of Markets and Strategic Steering: Threats and Opportunities. Organizational Change and Global Standardization, 2015. ⟨hal-01187518⟩
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