Tetranormalization, Disruption of Markets and Strategic Steering

Henri Savall (1, 2) , Véronique Zardet (1, 2)

1 Laboratoire de Recherche Magellan
2 ISEOR - Institut de Socio-économie des Entreprises et des ORganisations

Tetranormalization refers to a universal issu e that affects citizens and encompasses the business and institutions' lives and futures. It emphasizes the confusing subjectivity of norms and standards in relation to actors and territories.

Mots clés: tetranormalization concept; strategy; speculation; innovations

Domaines: Gestion et management

Henri Savall, Véronique Zardet. Tetranormalization, Disruption of Markets and Strategic Steering: Threats and Opportunities. Organizational Change and Global Standardization, 2015. ⟨hal-01187518⟩