A FRENCH MULTINATIONAL FAMILY FIRM CASE STUDY
Résumé
The French food industrial company founded in 1974 had four business units. Three of them were traditional pastry producing units and the fourth was an international business unit, which oversaw the entire international strategy. The company has twenty subsidiaries, half of them are in France and the other ten are in the rest of Europe and the world. The company has 4,000 employees on its payroll, and its 2010 overall revenues amounted to €550 million, 16% of which came from outside France. This company is very healthy, fully held by the family, and has been experiencing SEAM for the past thirty years.