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Article Dans Une Revue Psychology and Marketing Année : 2022

The personalization–privacy paradox at the nexus of social exchange and construal level theories

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Julien Cloarec
Andreas Munzel
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hal-03385873 , version 1 (19-10-2021)

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Julien Cloarec, Lars Meyer‐waarden, Andreas Munzel. The personalization–privacy paradox at the nexus of social exchange and construal level theories. Psychology and Marketing, 2022, 39 (3), pp.647-661. ⟨10.1002/mar.21587⟩. ⟨hal-03385873⟩
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