" How the actors of the traditional distribution resolving by business laws, tensions related to the mutation of the supply chain

Min Feng (1, 2, 3, 4, 5) , Driss Bourazzouq (6, 7, 8)

1 Laboratoire de Recherche Magellan
2 TSM - Toulouse School of Management Research
3 TSM - Toulouse School of Management
4 Institut d'Administration des Entreprises (IAE) - Lyon
5 UT Capitole - Université Toulouse Capitole
6 LAREQUOI - Laboratoire de recherche en Management
7 UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
8 Université Paris-Saclay

In our empirical study, we'd like to analyze the case of many traditional retailers around Europe with a view of competition with other on-line traders and distributors, the objective is to understand if using law and management strategy, using business legal strategies like patent or brands or other legal strategies (legal monopoly etc…) helps the traditional retailers to compete again the 100% online retailers, by developing among other a multichannel protected distribution.

Domaines: Gestion et management; Sciences de l'Homme et Société; Economies et finances

Min Feng, Driss Bourazzouq. " How the actors of the traditional distribution resolving by business laws, tensions related to the mutation of the supply chain. 2021. ⟨hal-03241985⟩