Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

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https://hal-univ-lyon3.archives-ouvertes.fr/hal-02196254
Contributor : Francesca Serravalle <>
Submitted on : Saturday, July 27, 2019 - 11:56:46 AM
Last modification on : Sunday, July 28, 2019 - 1:15:03 AM

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Francesca Serravalle, Régine Vanheems, Milena Viassone. Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand. Impresa Progetto-Electronic Journal of Management, Rivista accreditata AIDEA - Accademia Italiana di Economia Aziendale, 2019. ⟨hal-02196254⟩

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