Francesca Serravalle, Régine Vanheems, Milena Viassone. Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand.
Impresa Progetto-Electronic Journal of Management, Rivista accreditata AIDEA - Accademia Italiana di Economia Aziendale, 2019.
⟨hal-02196254⟩