Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

Francesca Serravalle 1 Régine Vanheems 2 Milena Viassone 1
1 University of Turin
2 Institut d'Administration des Entreprises (IAE) - Lyon
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Journal articles
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https://hal-univ-lyon3.archives-ouvertes.fr/hal-02196254
Contributor : Francesca Serravalle <>
Submitted on : Saturday, July 27, 2019 - 11:56:46 AM
Last modification on : Wednesday, November 20, 2019 - 7:57:40 AM

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  • HAL Id : hal-02196254, version 1

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UNIV-LYON3 | UDL

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Francesca Serravalle, Régine Vanheems, Milena Viassone. Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand. Impresa Progetto-Electronic Journal of Management, Rivista accreditata AIDEA - Accademia Italiana di Economia Aziendale, 2019. ⟨hal-02196254⟩

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