Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

Francesca Serravalle; Régine Vanheems; Milena Viassone

Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

Francesca Serravalle ¹ Régine Vanheems ² Milena Viassone ¹

1 University of Turin

2 Institut d'Administration des Entreprises (IAE) - Lyon

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-univ-lyon3.archives-ouvertes.fr/hal-02196254
Contributor : Francesca Serravalle <>
Submitted on : Saturday, July 27, 2019 - 11:56:46 AM
Last modification on : Sunday, July 28, 2019 - 1:15:03 AM

Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

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Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

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