Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

Lino Barbasso; Giuseppe Tardivo; Milena Viassone; Francesca Serravalle

Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

Lino Barbasso ¹ Giuseppe Tardivo ² Milena Viassone ³ Francesca Serravalle ³

1 Ashford University

2 University of Turin

3 University of Turin

Document type :

Book sections

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-univ-lyon3.archives-ouvertes.fr/hal-02139320
Contributor : Francesca Serravalle <>
Submitted on : Friday, May 24, 2019 - 3:54:30 PM
Last modification on : Friday, August 2, 2019 - 10:32:02 AM

Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

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Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

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