Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

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https://hal-univ-lyon3.archives-ouvertes.fr/hal-02139320
Contributor : Francesca Serravalle <>
Submitted on : Friday, May 24, 2019 - 3:54:30 PM
Last modification on : Friday, August 2, 2019 - 10:32:02 AM

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Lino Barbasso, Giuseppe Tardivo, Milena Viassone, Francesca Serravalle. Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics. Innovation and Capacity Building, pp.11-29, 2018. ⟨hal-02139320⟩

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