Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

Lino Barbasso 1 Giuseppe Tardivo 2 Milena Viassone 3 Francesca Serravalle 3
1 Ashford University
2 University of Turin
3 University of Turin
Document type :
Book sections
Complete list of metadatas
https://hal-univ-lyon3.archives-ouvertes.fr/hal-02139320
Contributor : Francesca Serravalle <>
Submitted on : Friday, May 24, 2019 - 3:54:30 PM
Last modification on : Tuesday, November 19, 2019 - 10:16:14 AM

Identifiers

  • HAL Id : hal-02139320, version 1

Collections

UNIV-LYON3 | UDL

Citation

Lino Barbasso, Giuseppe Tardivo, Milena Viassone, Francesca Serravalle. Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics. Innovation and Capacity Building, pp.11-29, 2018. ⟨hal-02139320⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

25

Contact

Informations

CCSD