Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

Lino Barbasso 1 Giuseppe Tardivo 2 Milena Viassone 3 Francesca Serravalle 3
1 Ashford University
2 University of Turin
3 University of Turin
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https://hal-univ-lyon3.archives-ouvertes.fr/hal-02139320
Contributor : Francesca Serravalle <>
Submitted on : Friday, May 24, 2019 - 3:54:30 PM
Last modification on : Tuesday, November 19, 2019 - 10:16:14 AM

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  • HAL Id : hal-02139320, version 1

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Lino Barbasso, Giuseppe Tardivo, Milena Viassone, Francesca Serravalle. Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics. Innovation and Capacity Building, pp.11-29, 2018. ⟨hal-02139320⟩

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