How can promotion agencies impact SME internationalisation ? The case of the French company SLAT

Abstract : This chapter focuses on the international development of SLAT, an independent SME which develops, produces and markets solutions of secured alimentations. Located in France, the company has more than 70 employees. The SME has mainly developed in international markets through export activities: in 2016, it realised 21.2% of its total sales abroad and its products were marketed in 37 countries. In 2011, the company decided to implement a sales subsidiary in Germany to strengthen its presence in international markets. In this process, the company was accompanied by a promotion agency which helps companies from the Auvergne-Rhône-Alpes region to expand into foreign markets. The authors of this chapter explain the role played by the agency in the establishment of the foreign subsidiary and the influence of a successful accompaniment experience on the internationalisation process.
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Contributor : Ulrike Mayrhofer <>
Submitted on : Saturday, July 7, 2018 - 5:10:28 PM
Last modification on : Monday, December 2, 2019 - 12:23:49 PM

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Noémie Dominguez, Ulrike Mayrhofer. How can promotion agencies impact SME internationalisation ? The case of the French company SLAT. Noémie Dominguez et Ulrike Mayrhofer (éds.). Key success factors of SME internationalisation : A cross-country perspective, Emerald, pp.121-136 2018. ⟨hal-01832462⟩

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