ATOM, une petite entreprise multinationale

Abstract : ATOM is a family-owned company that has become the world leading supplier of cutting systems for leather, soft and semi-rigid materials. ATOM group - with four production units and ten sales subsidiaries in Europe, the USA, Brazil, China, India and Vietnam - is a small Italian company that has evolved in a way to be comparable with large multinationals. Developed in close collaboration with the company’s management team, this case-study concerns the product and market diversification of an industrial SME. Students are asked to prepare a strategic analysis, to examine the company’s internationalization process, to explain the success in Brazil, and to make recommendations for future orientations.
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Contributor : Ulrike Mayrhofer <>
Submitted on : Saturday, July 7, 2018 - 11:45:37 AM
Last modification on : Monday, December 2, 2019 - 12:23:49 PM


  • HAL Id : hal-01832377, version 1



Giovanna Magnani, Ulrike Mayrhofer, Antonella Zucchella. ATOM, une petite entreprise multinationale. 2018. ⟨hal-01832377⟩



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