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Communication dans un congrès

Intercultural relationships of the French SME Mixel Agitators in China

Abstract : This research focuses on intercultural relationships developed by Mixel Agitators, a French industrial SME, in the Chinese market. The company follows an ambitious internationalization strategy and has established a production and sales subsidiary in China. The relationships established with the Chinese subsidiary appear to be difficult, which represents an important barrier to operations in China. This article attempts to contribute to a better understanding of intercultural relationships between the French headquarters and the Chinese subsidiary. The empirical study is based on 15 interviews conducted with managers of Mixel Agitators in both countries and institutional actors involved in Franco-Chinese business relationships. The results show that the difficulties faced are due to differences concerning the business context as well as national and organizational cultures.
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Communication dans un congrès
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Contributeur : Ulrike Mayrhofer Connectez-vous pour contacter le contributeur
Soumis le : vendredi 6 juillet 2018 - 22:05:49
Dernière modification le : jeudi 17 février 2022 - 12:18:04


  • HAL Id : hal-01832305, version 1



Noémie Dominguez, Ulrike Mayrhofer. Intercultural relationships of the French SME Mixel Agitators in China. Annual EURAM (European Academy of Management) Conference, Jun 2018, Reykjavik, Iceland. ⟨hal-01832305⟩



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