Counterfeiting Risk Management for SMEs and Industrial Subcontracting Activities: A Literature Review

Manal El Bekkari (1) , Catherine Mercier-Suissa (1) , Céline Bouveret-Rivat , Lynda Saoudi

1 Laboratoire de Recherche Magellan

Companies re-organize their production on a global basis by taking advantage of more competitive differences between countries, particularly in terms of costs. Counterfeiting is one of the reasons for the relocation of an economic activity abroad. This chapter analyses hedging strategies against counterfeiting risks put in place by outsourcers when subcontracting their economic activity abroad. It explores the counterfeiting risk factors associated with industrial subcontracting projects. For legal experts, subcontracting is divided into two sub-concepts, namely industrial subcontracting and contract subcontracting. The chapter presents a differentiation of endogenous and exogenous risk factors. It proposes a “decision tree” that enables us to identify the various options presented to small and medium-sized enterprises (SMEs) faced with counterfeiting risk during their international subcontracting transactions and summarizes some proposals. Subsequently, this tree could be used within the context of empirical studies in order to verify the discussed proposals.

Mots clés: counterfeiting risk management; endogenous risk factors; exogenous risk factors; industrial subcontracting activities; small and medium-sized enterprises

Domaines: Economies et finances; Gestion et management

Manal El Bekkari, Catherine Mercier-Suissa, Céline Bouveret-Rivat, Lynda Saoudi. Counterfeiting Risk Management for SMEs and Industrial Subcontracting Activities: A Literature Review. in Céline Bérard; Christine Teyssier (eds.). Risk Management: Lever for SME Development and Stakeholder Value Creation, ISTE Ltd and John Wiley & Sons, Inc. pp.149-167, 2017, 978-1-78630-165-9. ⟨10.1002/9781119475002⟩. ⟨hal-01723520⟩