Le rôle de l’image matérielle dans l’actualisation du sens métaphorique des expressions idiomatiques

Abstract : Analyzing advertisements and illustrations from newspapers, the contribution studies the relationship between physical images and linguistic images contained in idiomatic expressions serving as a slogan within the adverts examined. Starting out from the principle that images are not per se metaphorical, the article examines – from a pragmatic point of view – to which extent photographs, illustrations etc. contribute or not to the creation of a metaphorical link between the “concrete” source domain and the “abstract” target domain of the pictorial element contained in an idiomatic expression. Six different types of incidence on the possibi-lity to interpret the phraseological image metaphorically via the physical image are being discussed: illustration or intensification, opacity, neutralisation, absence of relationship, actualization of a pictorial idiom not represented textually. The study also demonstrates that the metaphorical character of an image depends on both semantic and co- and contextual factors.
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Journal articles
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https://hal-univ-lyon3.archives-ouvertes.fr/hal-01629101
Contributor : Günter Schmale <>
Submitted on : Monday, November 6, 2017 - 9:28:15 AM
Last modification on : Thursday, February 7, 2019 - 3:10:30 PM

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Günter Schmale. Le rôle de l’image matérielle dans l’actualisation du sens métaphorique des expressions idiomatiques. Publif@rum, Genova : Associazione F@rum,, 2015, Les avatars de la métaphore, 23 (23), pp.1-18. ⟨http://www.publifarum.farum.it/⟩. ⟨hal-01629101⟩

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