THE IMPORTANCE OF TOUCH IN MARKETING

Bruno Emanuel Morgado Ferreira Sonia Capelli 1
1 Centre de Recherche Magellan
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Journal articles
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https://hal-univ-lyon3.archives-ouvertes.fr/hal-01618844
Contributor : Sonia Capelli <>
Submitted on : Wednesday, October 18, 2017 - 3:36:39 PM
Last modification on : Thursday, February 7, 2019 - 4:29:28 PM

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  • HAL Id : hal-01618844, version 1

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UNIV-LYON3 | MAGELLAN

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Bruno Emanuel Morgado Ferreira, Sonia Capelli. THE IMPORTANCE OF TOUCH IN MARKETING. Millennium, SAGE Publications, 2017. ⟨hal-01618844⟩

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