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Article dans une revue
Corporate Social Responsibility: Communication Effects, a comparison between investor-owned banks and member-owned banks
Abstract : For companies, communicating about socially responsible activities does not always lead to benefits. This article aims to contribute to a better understanding of the conditions in which such communications are valuable. The authors investigate the effect of corporate social responsibility (CSR) communication on purchasing intentions, according to the focal firm’s governance. Mentioning its member-owned business status in a CSR message increases the efficacy of that communication, due to positive general attitudes toward these organizations, and it reinforces the impact of the CSR communication on purchase intentions. For investor-owned businesses, both CSR and quality-based messages induce similar purchase intentions.
https://hal-univ-lyon3.archives-ouvertes.fr/hal-01618823
Contributeur : Sonia Capelli Connectez-vous pour contacter le contributeur
Soumis le : mercredi 18 octobre 2017 - 15:21:13
Dernière modification le : vendredi 7 janvier 2022 - 15:39:43
Contributeur : Sonia Capelli Connectez-vous pour contacter le contributeur
Soumis le : mercredi 18 octobre 2017 - 15:21:13
Dernière modification le : vendredi 7 janvier 2022 - 15:39:43