Charlotte Lécuyer, Sonia Capelli, William Sabadie. Corporate Social Responsibility: Communication Effects, a comparison between investor-owned banks and member-owned banks.
Journal of Advertising Research, World Advertising Research Center, 2017, 57 (4), pp.436-446.
⟨10.2501/JAR-2017-051⟩.
⟨hal-01618823⟩