Similarity in Values and the Perceived Trustworthiness Of Investment Funds

Abstract : The housing crisis of 2008 and more recently the European debt crisis spread a climate of mistrust amongst investors and the general public. We argue that financial institutions can foster trust through socially responsible investment funds thus contributing to global economic performance. We predict, however, that only funds with moral values similar to the ones of investors, are perceived to be more trustworthy than funds with different or without values. Using an innovative experimental design, we test the effect of value similarity and compare it to the effect of past financial performance. We find value similarity to be the underlying factor of the effect of social responsibility on trust. Simply labeling a fund as ethical did not impact trust ratings, and financial performance had a more general effect.
Type de document :
Communication dans un congrès
ADERSE, Jun 2016, Lyon, France. 2016
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https://hal-univ-lyon3.archives-ouvertes.fr/hal-01376709
Contributeur : Katia Lobre-Lebraty <>
Soumis le : mercredi 5 octobre 2016 - 14:53:00
Dernière modification le : jeudi 11 janvier 2018 - 06:23:38

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  • HAL Id : hal-01376709, version 1

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Marco Heimann, Jean-François Bonnefon, Katia Lobre. Similarity in Values and the Perceived Trustworthiness Of Investment Funds . ADERSE, Jun 2016, Lyon, France. 2016. 〈hal-01376709〉

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