Engagement RSE et attractivité organisationnelle : la communication protège-t-elle en cas de crise ?

Abstract : According to the existing literature, the more socially responsible the firm is perceived, the more the firm benefits from a good organizational attractiveness, that is to say the firm hires and retains easier its employees. Corporate socially responsible communication, claiming the firm values, contributes to build and maintain this CSR image. This research proposes to consider the influence of CSR communication on organizational attractiveness when the firm is challenged by a crisis on its commitments. Results of an experiment show that CSR communication protects organizational attractiveness when a crisis calls into question the commitment claimed.
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Journal articles
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Contributor : Sonia Capelli <>
Submitted on : Wednesday, May 27, 2015 - 5:12:10 PM
Last modification on : Thursday, February 7, 2019 - 4:14:44 PM

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Sonia Capelli, Chloé Guillot-Soulez, William Sabadie. Engagement RSE et attractivité organisationnelle : la communication protège-t-elle en cas de crise ?. Revue de Gestion des Ressources Humaines, Eska, 2015, 96 (avril-juin), pp.3-23. ⟨hal-01157176⟩

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