THE CHALLENGE OF A MEXICAN SME: Mastering Growth and Preparing the Business Transmission

Véronique Zardet (1, 2) , Andry Rasolofoarisoa (2, 1)

1 Laboratoire de Recherche Magellan
2 ISEOR - Institut de Socio-économie des Entreprises et des ORganisations

Sanchez Hass is a Mexican family business that has been producing and selling avocados since 1983. Despite the strong competition in this market, the company set a challenging goal of growth, evolving from a small local company in 2005 to a medium-sized company with more than 8 sales outlets in 2014. The implementation of SEAM in the company, aimed at structuring its activities and overcoming the challenges of growth, has been the key factor for setting stability and prosperity in an unstable market, and for preparing the company’s transmission to the next family generation.

Mots clés: CHALLENGE; A MEXICAN SME; Mastering Growth; Business Transmission

Domaines: Gestion et management

Véronique Zardet, Andry Rasolofoarisoa. THE CHALLENGE OF A MEXICAN SME: Mastering Growth and Preparing the Business Transmission. The Socio-Economic Approach to Management Revisited: The Evolving Nature of SEAM in the 21st Century, Research in Management Consulting, 2015. ⟨hal-01140299⟩