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Abstract : Facing fierce competition, an increasing number of firms recognize the importance of innovation.This has a great impact on the effective operation and long- term sustainability of a firm, because innovation is one of the sources of competitive advantages. As an experience- based service, tourism and hospitality that show a humanistic concern for the tourist is important for the attraction of customers. This is achieved by creating personal experiences and improving the quality of national tourism.Enhancement of the adaptability, innovative capacity and comprehensive capability of tourism service providers is required to achieve these outcomes. As organizational innovation is often rooted in individual creativity, the implementation of the creative ideas of employees is the microscopic carrier of organization innovation. It is therefore important for researchers to study the driving force of employee innovative behaviors of tourism service providers. This study focused on the impact of individual and organizational context factors on employee innovative behaviors. In other words, it explored the influence of market orientation, organizational learning climate, and self- efficacy onindividual innovative behaviors. We took employees as the research object, surveyed a sample of 400 employees in a tourism service provider chain. In total, 333 questionnaires were returned and 320 were found to be valid. The data were analyzed using statistical tests, including reliability tests, validity tests, structural equation model, and regression model. The researchers found that: (1) self-efficacy has a positive and significant impact on employee innovative behaviors. The higher the evaluation of self- capacity, the more likely an employee would implement innovative behaviors. However, this relationship changes depending on how a firm handle market information (market orientation). To be specific, the higher the degree of organizational market orientation perceived by employees, the stronger the relationship is between self- efficacy and employee innovative behaviors; and (2) the organizational learning climate has a positive impact on the innovative behaviors of employees. An environment that promotes individual learning and gives permission to try and fail can motivate individuals to produce new ideas. The finding of this study provides the basis for tourism service providers to enhance employee innovative behaviors.Our results show that tourism service providers should create and cultivate better learning climate by creating team spirit by focusing on cooperation and sharing vision, by helping employees understand the whole procedure of organizational functioning and learning, by emphasizing on learning and improving organizational learning capacity, and by drawing lessons from the past. Tourism service providers should also develop and use relevant employee selection tools to recruit employees with high self-efficacy, and cultivate market orientation which not only focuses on customer demand, but also on in-depth knowledge of competitors.Through the creation of a model of individualenvironment interaction, this study reveals more factors that affec temployee innovative behaviors, and enriches the research achievements of innovative behaviors. Future research may focus on more explanatory factors, introducing mediating or moderating variables that reveal the mechanisms that drive and improve employee innovation behaviors.
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Article dans une revue
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Contributeur : Eric Thivant Connectez-vous pour contacter le contributeur
Soumis le : jeudi 5 février 2015 - 17:58:35
Dernière modification le : jeudi 17 février 2022 - 12:18:03


  • HAL Id : hal-01113541, version 1



Lishan Xie, Xinhua Guan, Catherine Mercier-Suissa. 个体与组织情景因素对旅游服务员工创新行为的影响. Tourism Tribune, CNKI, 2015, Tourism Tribune, 30 (2), pp.79-89. ⟨hal-01113541⟩



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