Contribution of MC to creating words to integrate ISO 26000 norms and economic constrainsts

Abstract : This paper is focused on of a stumbling stone faced by management consultants: overcoming the conceptual conflict between two approaches which may be represented by the stock image of Freeman's stakeholder's approach (consisting of taking into account not only the stock-holders but also the clients, suppliers, employees and other communities which interact with the operation of the companies) vs. Friedman's magnificent obsession for profit (Caroll, 2008). Indeed, most management consultants have hard time in helping companies to implement ISO 26000 norms.
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Conference papers
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https://hal-univ-lyon3.archives-ouvertes.fr/hal-01070159
Contributor : Marc Bonnet <>
Submitted on : Tuesday, September 30, 2014 - 4:31:33 PM
Last modification on : Wednesday, January 23, 2019 - 7:48:11 PM

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  • HAL Id : hal-01070159, version 1

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Marc Bonnet, Michel Péron. Contribution of MC to creating words to integrate ISO 26000 norms and economic constrainsts. AOM Conference - USA, 2014, France. pp.20. ⟨hal-01070159⟩

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