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Danone, a French multinational expanding into the global market

Abstract : "Bringing health through food to as many people as possible" - this is the strategic mission of the French Danone group who has become a leading actor in the food-processing industry: Danone is the world's number 1 for fresh dairy products, number 2 for infant nutrition and bottled waters, and number 3 for medical nutrition. These strong market positions can be attributed to the internationalization of activities. The group first developed on the European market before continuing its expansion into other geographic regions. Over the past decade, Danone has significantly strengthened its presence in emerging countries (Brazil, China, Indonesia, Russia, etc.). In 2010, the company reached the objective of achieving a balance between mature and emerging markets.
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https://hal-univ-lyon3.archives-ouvertes.fr/hal-00974072
Contributeur : Ulrike Mayrhofer <>
Soumis le : samedi 5 avril 2014 - 10:16:41
Dernière modification le : mercredi 4 mars 2020 - 10:48:41

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  • HAL Id : hal-00974072, version 1

Citation

Sylvie Hertrich, Michel Kalika, Ulrike Mayrhofer. Danone, a French multinational expanding into the global market. 2014. ⟨hal-00974072⟩

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