The predictive validity of multiple-item versus singleitem measures of the same constructs, Journal of Marketing Research, pp.175-184, 2007. ,
Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data, INSEAD Working Papers Collection, pp.1-46, 2007. ,
Stimulus-induced eating when satiated, Stimulus-induced eating when Satiated, pp.695-704, 1989. ,
DOI : 10.1016/0031-9384(89)90281-3
Consumer learning and the effects of virtual experience relative to indirect and direct product experience, Psychology and Marketing, vol.12, issue.7, pp.568-586, 2008. ,
DOI : 10.1002/mar.20225
The Effect of Pre-exposure to Food Cues on the Eating Behavior of Restrained and Unrestrained Eaters, Appetite, vol.28, issue.1, 1997. ,
DOI : 10.1006/appe.1996.0057
Le role des representations mentales dans le processus de choix, une approche pluridisciplinaire appliquee au cas des produits alimentaires, Recherche et Applications en Marketing, vol.20, issue.3, pp.59-76, 2005. ,
DOI : 10.1177/076737010502000305
L'image: superiorite et limites. Relations avec l'imagerie mentale et le langage verbal, Recherche et Applications en Marketing, vol.2, issue.2, pp.49-80, 1987. ,
DOI : 10.1177/076737018700200203
L'imagerie mentale: Un concept a (re)decouvrir pour ses apports en marketing, Recherche et Applications en Marketing, vol.18, issue.4, pp.59-74, 2003. ,
DOI : 10.1177/076737010301800404
Priming effects of television food advertising on eating behavior., Health Psychology, vol.28, issue.4, pp.404-413, 2009. ,
DOI : 10.1037/a0014399
The influence of classical conditioning procedures on subsequent attention to the conditioned brand, Journal of Consumer Research, vol.20, pp.190-207, 1993. ,
Ask not what the brand can evoke; ask what can evoke the brand Advances in consumer research, pp.101-107, 1992. ,
Pizzas: ?? or Square? Psychophysical Biases in Area Comparisons, Marketing Science, vol.20, issue.4, pp.405-425, 2001. ,
DOI : 10.1287/mksc.20.4.405.9756
Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias, Journal of Consumer Research, vol.32, issue.4, pp.557-566, 2006. ,
DOI : 10.1086/500486
Spatial perception research: an integrative review of length, area, volume, and number perception. Visual Marketing: From Attention to Action, pp.167-193, 2007. ,
Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues, Journal of Consumer Research, vol.34, issue.6, pp.807-818, 2008. ,
DOI : 10.1086/523286
Sensory Marketing: Research on the sensuality of products, pp.1-13, 2010. ,
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence, Journal of Advertising, vol.1, issue.4, pp.43-58, 2002. ,
DOI : 10.1086/208804
To Touch or Not to Touch; That Is the Question, 2011. ,
The Effect of Examining Actual Products or Product Descriptions on Consumer Preference, Journal of Consumer Psychology, vol.13, issue.4, pp.431-439, 2003. ,
DOI : 10.1207/S15327663JCP1304_10
To Have and To Hold: The Influence of Haptic Information on Product Judgments, Journal of Marketing, vol.67, issue.2, pp.35-48, 2003. ,
DOI : 10.1509/jmkg.67.2.35.18612
Optimal Feature Advertising Design Under Competitive Clutter, Optimal feature advertising design under competitive clutter, pp.1815-1828, 2007. ,
DOI : 10.1287/mnsc.1070.0732
The restraint scale: Assessment of dieting. Dictionary of behavioral assessment techniques, p.377, 1988. ,
Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior, Journal of Consumer Research, vol.7, issue.3, pp.272-282, 1980. ,
DOI : 10.1086/208815
Breakdown of dietary restraint following mere exposure to food stimuli: Interrelationships between restraint, hunger, salivation, and food intake, Addictive Behaviors, vol.14, issue.4, 1989. ,
DOI : 10.1016/0306-4603(89)90026-9
An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables, Journal of Consumer Research, vol.21, issue.2, pp.274-290, 1994. ,
DOI : 10.1086/209397
Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis, Journal of Retailing, vol.72, issue.3, pp.249-72, 1996. ,
DOI : 10.1016/S0022-4359(96)90029-9
Packaging communication: attentional effects of product imagery, Journal of Product and Brand Management, pp.403-422, 2001. ,
DOI : 10.1108/10610420110410531
Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand, Journal of Marketing Theory and Practice, vol.10, issue.9, pp.58-69, 2002. ,
DOI : 10.2307/1251446