Abstract : the paper deals in particular with the notion of nostalgic marketing in Europe and for example the case of Kofola and its potential. the notion of retro-brand is developed and discussed.
https://hal-univ-lyon3.archives-ouvertes.fr/hal-00873194
Contributeur : Paul-Marc Collin <>
Soumis le : mardi 15 octobre 2013 - 11:59:46 Dernière modification le : lundi 10 février 2020 - 12:17:09