Abstract : the paper deals in particular with the notion of nostalgic marketing in Europe and for example the case of Kofola and its potential. the notion of retro-brand is developed and discussed.
https://hal-univ-lyon3.archives-ouvertes.fr/hal-00873194
Contributor : Paul-Marc Collin
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Submitted on : Tuesday, October 15, 2013 - 11:59:46 AM
Last modification on : Monday, December 2, 2019 - 12:23:49 PM
