Crowdsourcing and authenticity: A case in retail industry

Abstract : Crowdsourcing is a quite new phenomenon that pushes many companies around the world to implement it in their organization. This paper explores the implementation of crowdsourcing in a hypermarket chain in Iran. The authors of this paper develop a business model for the company and then use this business model as platform for implementing crowdsourcing. High Retailer (HR) is a newly entered multinational company that in 30 years after revolution entered Iran and establishes a place among other Iranian competitors in retail sector. The present paper uses a qualitative research by interviewing managers of the company and focus on using crowdsourcing in retail industry.
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Conference papers
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Contributor : Katia Lobre-Lebraty <>
Submitted on : Thursday, September 19, 2013 - 7:47:07 PM
Last modification on : Monday, December 2, 2019 - 12:23:48 PM


  • HAL Id : hal-00863912, version 1



Ataollah Homayoun, Katia Lobre. Crowdsourcing and authenticity: A case in retail industry. 18ème édition du colloque de l'Association Information et Management, May 2013, Lyon, France. pp.1-19. ⟨hal-00863912⟩



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