Crowdsourcing - Archive ouverte HAL Accéder directement au contenu
Ouvrages Année : 2013

Crowdsourcing

(1) , (1)
1
Katia Lobre
  • Fonction : Auteur
  • PersonId : 925065

Résumé

Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities. Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher education sector. It shows that in the current context, for a company facing challenges, the crowd remains an untapped resource. The next chapter presents crowdsourcing as a new form of externalization and offers definitions of crowdsourcing. In Chapter 3 the authors attempt to explain how a company can create value by means of a crowdsourcing operation. To do this, authors use a model linking types of value, types of crowd, and the means by which these crowds are accessed. Chapter 4 examines in detail various forms crowdsourcing may take, by presenting and discussing ten types of crowdsourcing operations. In Chapter 5, the authors imagine and explore the ways in which the dark side of crowdsourcing might be manifested and chapter 6 offers some insight into the future of crowdsourcing.
Fichier non déposé

Dates et versions

hal-00835281 , version 1 (18-06-2013)

Identifiants

Citer

Jean-Fabrice Lebraty, Katia Lobre. Crowdsourcing. Wiley ISTE, pp.119, 2013, Information Systems, Web and Pervasive Computing Serie, 978-1-8421-466-8. ⟨10.1002/9781118760765⟩. ⟨hal-00835281⟩
92 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook Twitter LinkedIn More