Spécificité des PME de services supérieurs françaises à l'international : le rôle des technologies de l'information et de la communication

Abstract : This article deals with International SMEs and their strategic management linked with information and communication technologies. We would like to know how International SMEs manage their distance and proximity with clients, when they are themselves in peripherical area. We will take as an example the case of French International SMEs. We will compare the difference in terms of ICT management between local or regional SMEs and European or International SMEs. First of all, we will present the state of Art of International Management Studies, then we will focus on the relations between ICT and Entreprises. Secondly, we will focus on the DISCOTEC study, with the development of the methodology, the sample chosen and the analysis of the ground. Finally we will discuss the results and open new perspectives and we will compare our work with other countries such as the Czech Republic
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Paul-Marc Collin, Eric Thivant, Bruno Moriset, Olivier Brette. Spécificité des PME de services supérieurs françaises à l'international : le rôle des technologies de l'information et de la communication. Trends in Interrnational Business : 2e colloque franco-tchèque, Jun 2011, Lyon, France. pp.61-76. ⟨hal-00671899⟩

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