The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers)

Madeleine Besson; Hélène Loning; Carla Mendoza

Conference papers

The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers)

Madeleine Besson ^{1, 2} Hélène Loning ³ Carla Mendoza ⁴

1 CEMANTIC - Centre d'Études et de recherches en Management et TIC

2 MMS - Département Management, Marketing et Stratégie

3 HEC Paris - Ecole des Hautes Etudes Commerciales

4 ESCP-EAP - ESCP-EAP

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal.archives-ouvertes.fr/hal-02527379
Contributor : Médiathèque Télécom Sudparis & Institut Mines-Télécom Business School <>
Submitted on : Wednesday, April 1, 2020 - 10:47:39 AM
Last modification on : Wednesday, June 24, 2020 - 4:18:51 PM

The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers)

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The use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers)

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