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Article Dans Une Revue Journal of retailing and consumer services Année : 2014

Influence of retailers’ commitment to sustainable development on store image, consumer loyalty and consumer boycotts: Proposal for a model using the theory of planned behavior

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halshs-01764748 , version 1 (11-01-2021)

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Laure Lavorata. Influence of retailers’ commitment to sustainable development on store image, consumer loyalty and consumer boycotts: Proposal for a model using the theory of planned behavior. Journal of retailing and consumer services, 2014, 21 (6), pp.1021 - 1027. ⟨10.1016/j.jretconser.2014.01.003⟩. ⟨halshs-01764748⟩
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